DECONSTRUCTING THE MESSAGES OF ADVERTISING
OBJECTIVE:
- This workshop explores the growing influence of advertising in our daily lives.
- Workshop shares and analyze favorite advertisements, discussing their impact on consumers and society.
- Participants examined how psychology, research, technology, and creativity converge to craft targeted commercials.
- Additionally, the workshop focused on utilizing media to create educational videos and raise public awareness.
PROCEDURE:
On the day of the workshop, we were divided into groups of five participants. There were three engaging sessions:
Tagline Creation: In the first session, each group selected a commodity and crafted a catchy tagline. Participants came up with many interesting and creative taglines.
Poster Design: In the second session, groups chose another commodity and created a brochure. We were provided with chart paper and colors to bring our ideas to life.
Video Production: In the third session, we were tasked with producing a video on socially relevant topics, encouraging creativity and teamwork.
ASSESSMENT:
The AD-DRESS workshop was an engaging session held at our college, led by Mr. Rejish. It encouraged us to tap into our creativity and discover hidden talents. This workshop provided valuable insights on incorporating visual media for educational purposes and raising public awareness. Overall, it was a transformative experience that broadened our understanding of advertising's role in society.
